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Research papers

Marketing techniques and the universe of childhood and adolescence

The aim of this paper is to demonstrate the need to implement a specific and adapted procedure in marketing studies among children and adolescents. This procedure is drawn from various work conducted on the universe of childhood as well as from...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Marianne de Souza, Marguerite de la Menardiere, Pauline de Minvielle
Company: MSM
June 15, 1990
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Citation

de Souza, de la Menardiere and de Minvielle (1990a, June 15). Marketing techniques and the universe of childhood and adolescence. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-techniques-and-the-universe-of-childhood-and-adolescence